The short answers, straight — and a real person behind the demo address for everything else.
Yours. FirstServe is white-labeled — your name, your colors, your logo, and optionally your own domain. Members experience it as your club’s app; FirstServe stays behind the scenes.
No. Every capability is a module you can turn on or off, and you pay only for what you use. Many clubs start with court booking and programs, then add billing, tournaments, or the snack bar when they’re ready. FirstServe can even sync alongside tools like TeamReach during the transition.
Days, not months. Branding, courts, booking rules, member import, and staff accounts are configuration — not a custom software project — and built-in admin guides walk your staff through every task from day one.
Your data stays yours. Role-based access controls, audit logs on sensitive actions, encrypted nightly backups on top of continuous point-in-time database recovery, and a health monitor that alerts the platform team before small issues become member-visible ones.
Yes — team rosters sync from USTA, captains get lineup and availability tools, match courts book in one tap, standings and schedules show in-app, and score-reporting links are a tap away.
Yes — and it’s one of the most valuable things FirstServe does. Attendance and USTA league play create profiles for guests, drop-ins, and league players on club-based teams, whether or not they’re club members. They can book and pay by card where the club allows it, and the club sees exactly who keeps showing up — a membership conversion pipeline built from people already on your courts. No other club software connects those dots.
Golf course management is coming soon: tee sheets, outings, and pro-shop operations on the same platform, same member list, same statement. The goal is one cohesive system that runs both sides of the house — racquets today, golf next — instead of separate vendors that never reconcile.
Modular pricing that scales with the modules you turn on — typically a fraction of a comparable stack of point tools, and far below enterprise club-management contracts. Founding clubs lock in reduced rates. Ask for the current pricing sheet.